Brand Guidelines
Explore the standards and best practices for the A Winter’s Night visual identity.
Purpose
To uphold the visual identity
The purpose of this guide is to help maintain A Winter’s Night’s visual identity throughout all brand materials and design. Use this guide as a standard for internal and external communications.
Who it’s for
For those who represent the brand & use its assets
This guide explains how to use our logos, colours, typography, graphics, and images in a consistent way.
What’s included?
Logo downloads, colour codes, and styling tips.
Look through the sections below to get the files and styles you need.
Get to know us
Singing the season
A Winter’s Night is a magical gathering of voices, a celebration of song to welcome the holiday season. Under the direction of Cool Choir’s Jamie Serafi, guests will sing their hearts out to a collection of beloved holiday tunes — no singing experience needed, just a voice and some festive cheer. A Winter’s Night supports Luna Child & Youth Advocacy Centre, helping provide critical programs and compassionate support for children, youth, and families impacted by abuse.
Logo
Logo
This is the main logo for the A Winter’s Night brand, and it should be used as the first choice for all branded assets.
Avoid making adjustments to the logo structure, icon, text, or colour that are not shown in this guide in order to maintain brand consistency.
Download All Logos
Logo with Tagline
This is an alternate to the main logo that includes the event tagline. This logo can also be used as a main logo when it’s helpful to provide more context for the event.
Avoid making adjustments to the logo structure, icon, text, or colour that are not shown in this guide in order to maintain brand consistency.
Download All Logos
Icon Logo
The icon can be used as a stand-alone mark for A Winter’s Night. It can be used in smaller spaces where the full logo doesn’t fit as well.
On external communications and designs, the full name A Winter’s Night should be visible or represented somewhere in relation to the icon.
Download All Logos
Primary Logo Colours
The A Winter’s Night logo has two main colour variants, Full Colour & Full Colour Reverse. These should be used as the first choice of colours when using the logo. This applies to all versions of the logo.
Always ensure that there is adequate contrast from the background when using the logo, it should be easily readable.
Avoid making adjustments to the logo structure, icon, text, or colour that are not shown in this guide in order to maintain brand consistency.
Download All Logos
Full Colour (main variant)
Full Colour Reverse (main variant)
One-Colour Logos
The Navy or Cream logos can be used when there are limited colours permitted (ex. printing limitations), or when additional contrast is needed to increase visibility with the background.
The Black or Reverse (White) logos should only be used when printing in black and white, or other applications when no colour can be used.
Avoid making adjustments to the logo structure, icon, text, or colour that are not shown in this guide in order to maintain brand consistency.
Download All Logos
Navy
Cream
Reverse (White)
Black
Clear Space
It’s important to keep a certain amount of “clear space” around your logo when placing it on brand materials, advertising, or any visual graphics.
Clear space helps present the logo and maintain good visibility when placed with other logos, marks, or graphics. The height of the letter W is the benchmark for spacing (it’s marked with an “x”). The space around the logo should be this size at a minimum.
Colours
Navy
Hex: #1c224f
RGB: 28, 34, 79
CMYK: 100, 95, 38, 36
Gold
Hex: #b5976d
RGB: 181, 151, 109
CMYK: 28, 31, 62, 3
Cream
Hex: #f4f0ea
RGB: 244, 240, 234
CMYK: 3, 3, 6, 0
Blue
Hex: #a2b8df
RGB: 162, 184, 223
CMYK: 35, 21, 0, 0
Dark Navy
Hex: #111424
RGB: 17, 20, 36
CMYK: 85, 78, 55, 73
Typography
Amandine
Amandine is used for headings in Medium weight.
Our license is for use on the web. Individual installations of the type can be purchased or downloaded here:
AmandineAa
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Ofelia Text
Ofelia Text is used for body copy. It’s typically used in Regular weight, but it can also be used in Bold weight for emphasis.
Our license is for use on the web. Individual installations of the type can be purchased or downloaded here:
Download on Google FontsAa
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How to style type
Typography plays a large role in establishing visual language. It helps set the tone of communication and aids in providing clarity, style, and character.
For a consistent style, follow these styling suggestions.
Main headings or large display text should be set in Amandine Medium and be larger or most prominent compared to accompanying text. Line height or leading should be approx. 112-130% depending on size (larger percentage, as the heading size gets smaller).
Body copy or paragraphs should be set in Ofelia Text Regular. It should have approx. 180% line height (leading) for easy reading.
Intro Heading
Headings are the most important message and help provide structure and clarity.
This is an example paragraph. This styling should be used for main bodies of text, paragraphs, or longer format content.
Visual Assets
Glowing Stars
The glowing stars can be used in layouts to create balance in negative spaces or to add more brand style.
Download Assets
Staff Lines
The staff lines can be used in combination with circular images to add a unique frame to photos.
Download Assets